Mr. Shu is Managing Director of BYD Europe, responsible for leading strategic vision and planning, as well as sales performance and management of BYD new energy products in the European market which includes NEV passenger cars, commercial vehicles, together with BYD’s total solutions for e-Mobility.
Mr. Shu graduated from Tsinghua University in Chemical Engineering. He joined BYD in 1999 after graduation and has worked for BYD for over twenty years. Initially, Mr. Shu was mainly engaged in BYD battery technology research, process research and battery engineering application, sales and management. Later, he established a new division for BYD Electronics ODM business, and was primarily responsible for system research and development of electronic communication products such as mobile phones and laptops.
In 2015, Mr. Shu was appointed as Managing Director of BYD Auto Sales Co., Ltd. for Chinese market. Under his leadership, BYD ranked first in the global NEVs market for two consecutive years. He also launched the ‘BYD Dynasty Series’ car models, enhancing BYD NEVs brand positioning. In 2017, Mr. Shu served as First President of BYD Automotive Intelligent Ecological Research Institute. He led the team to establish the automotive intelligent open platform, integrating the auto platform with software and hardware ecosystems. This enabled BYD to make full use of its resources to develop its automotive intelligent ecological system, establishing a new model of automotive ecological cooperation. While serving as the General Manager of BYD International Cooperation Division, Michael Shu was responsible for major strategic and innovative cooperation, including the partnership with Toyota.